Careers Information, Advice and Guidance


Within William Howard School we are able to offer information to students on their future choices and work with many external organisations to support this.

Mrs Tracey Hill is the Careers Leader at WHS (Email Careers Lead).

WHS Careers Plan 2021-22
Provider Access Policy

William Howard School is committed to delivering high quality information, advice and guidance (IAG) for all its students from Year 7 to 13. IAG enables our students to make informed decisions about their Career goals and future aspirations.

Through our Personal Development lessons of Economic Wellbeing and across the whole school through Assemblies, ICT Facilities and Careers Events we raise aspirations about what students can achieve. It helps them to progress to Higher Education, Apprenticeships, and the wider world of work and opens their eyes to professions and careers that they might never have thought of.

Careers Events:

Over the Academic Year we offer varied careers and enterprise activities and support the national campaigns for Enterprise Week, My Money Week, National Apprenticeship Week and National Careers Week and hold events across these weeks targeted whole school.


  • Year 11 IAG Morning – 23 September 2021
  • Year 9 IAG Morning – 17 January 2022
  • Year 7 & 8 IAG Morning – TBC
  • Year 10 IAG Morning – TBC
  • Year 11 Work Experience Dates – Monday, 4 July to Friday, 8 July 2022
Date Year Group Action BY
July – September 11 and 13 Support and Monitor Leavers Destinations TH
Ongoing All Years Taught Personal Development Curriculum PD Team
September 11 Assembly on Post 16 Options TH
September 11 Intended Destinations Data Capture TH
October 10 Work Experience Letters and Assembly TH
October 11 Confirmed Destinations Data 2020 leavers TH/Inspira
October 11 Careers Pathways Day TH
November 12 Global Enterprise Week TH
December 11 Careers Pathways Follow up TH
January 9 Options Day TH
January 11 Impartial IAG to targeted students TH/Inspira
January All Years Skills Fair – Sands Centre Carlisle TH
January 11 Apprenticeship Assembly TH
January 11 Post 16 Options Evening SJB/TSW
January 9 KS4 Options Evening TH/KP
February 12 Dream Placement TH
March All Years National Careers Week Events TH
March Year 7 & 8 Careers Fair and Workshops TH
April 11 Intended Destinations Data Capture TH
April 11 Impartial IAG to targeted students TH/Inspira
June All Years My Money Week:
Events, speakers and competitions
June 10 Careers Day: Talks and workshops TH

William Howard students can access a wealth of information and advice regarding the careers choices on our VLE. (

Online Resources for Students

Listed below are some of the most reliable and useful sources which provide impartial advice and guidance every step of the way. However, don’t forget about those close to you; parents, siblings and relatives are all great sources of information and advice, as well as your form tutor, teachers and the Sixth Form team.

Kudos: An online IAG package that offers an aptitude test highlighting employability skills and possible future job roles linked to skills and qualities identified.  This is particularity useful for students who have no idea what they would like to do in the future, the programme is available on the students’ careers page on the VLE and can be accessed remotely by the use of their login and password.

Start: Start is a fantastic careers tool aimed at 11-24 year olds, which enables students to search for careers within their desired area of interest. It gives more detailed information about qualifications/skills needed, job profiles etc, with useful content in ‘Career Worlds’.

Unifrog: A fantastic resource, that allows students to compare university courses and apprenticeships in the same place. Information is up to date, including the latest employment/destination data. *log in is required to use this system* Find out about Unifrog here

The National Careers Service:  Provides information, advice and guidance to help students make decisions on learning, training and work opportunities. Students can create their own lifelong learning account and access a range of useful tools from real-life case studies and careers guides to web and telephone chats with independent, impartial fully-qualified careers advisor.

BBC Bitesize Careers: Whether you’re deciding what to study, taking your exams, planning a career, or just curious, this site explains the world of work, with advice from people who’ve found the right path for them.

My Career Springboard:  An impartial careers information package. Students can create an online account that helps navigate choices and career pathways. Offers a personalised noticeboard and ‘personality tests’ to match careers to interests and traits.

UCAS – Further Education: Primarily aimed at choices after GCSE. It contains a range of resources students will find useful when considering their options such as careers quizzes.

iCould: Videos to explore by employment sector or life theme.

Prospects: A good resource for anyone thinking about university – careers related to subjects and job hunting trends. (Prospects Student Career Guide – Advice on making yourself more attractive to employers).

Careersbox: A free online library of careers related films, news and information.

Careers 4 u: Contains videos on lots of different jobs, and students talking about apprenticeships, university and jobs.

Getting-in: A comprehensive overview of universities, courses and apprenticeships.

Success at School: A useful careers page looking at roles in different sectors of the economy.

First Careers: Get behind the scenes of some of the UK’s most interesting jobs and find what’s right for you. Search through over 150 job profiles and discover career opportunities, inspiration and advice. First Careers offers guidance to primary and secondary school students in making decisions about future careers and professions.

Job Profiles (National Careers Week 2020)

These resources are primarily for pre-16 students, although not exclusively so. Further online resources to support post-16 students can be accessed on the Sixth Form page.

Online Resources for Parents

Careers advice is not just for young people; parents/carers also need support to help young people make tough and challenging decisions.

Careers advice for parents is a website that has been set up by careers professionals and recommended by the UK Career Development Institute. It aims to give an easy-to-read overview of all the essential facts on finding jobs and apprenticeships or choosing further and higher education courses which could make a real difference to your child’s future career prospects.’

Parent Advisor is aimed at parents/carers of young people who are faced with making decisions about their post-18 options. It provides information about all of the post-18 options, including apprenticeships, gap years, and Higher Education.

National Careers Service is also a good, reliable source of impartial advice and guidance.

iCould provides a range of good articles in one place that examines the range of choices available to young people at 16 and 18, these are specifically targeted at parents and carers.

CASCAID have produced an eBook to help parents get involved and encourage their children in finding their future careers. This guide is designed to provide an overview of how parents can help support their son or daughter with these important choices.

This eBook includes information on:

  • How parents can help with Careers Education
  • Frequently Asked Questions from Parents
  • How CASCAID can help.

Qualifications Guide

The UK education sector offers a wide variety of qualification types including academic, vocational and skills-related qualifications at different levels and different difficulties. This Qualifications Guide outlines in brief some of the most popular qualifications below. There are many more, including professional qualifications, which you can find out about on the Moving On magazine website.


What is an apprenticeship?  Find out more here: Apprenticeship facts

To apply for an apprenticeship visit

View apprenticeships relating to preferred subjects:

Labour Market Information (LMI)

The Careerometer widget provides access to a selection of headline data relating to pay, weekly hours of work and future employment prospects. The data are organised by occupation: simply type in the title of the job you are interested in and the widget provides a series of options from which you can select the most relevant to you. The data sources relating to hours and pay are estimates based on the Annual Survey of Hours and Earnings (Office for National Statistics). The pay estimates provided relate to mean pay for full-time jobs in an occupation. The estimates of future employment prospects are projections taken from the Working Futures study and are based on past employment trends.

CV Writing

In today’s competitive jobs market, it’s more important than ever to make a good first impression. This can often be your CV, so it needs to be putting across the right messages, with the right presentation, and no mistakes.

When you have been in full-time education most of your life your qualifications will probably be your main achievement. If you don’t have a lot of work experience, try to make your course work relevant to the skills you’d use in the job. For example, you probably use time management, research and IT skills every day. You may also be able to say you’re a fast learner, and are up to date with the latest equipment and techniques in your field.

The most important thing is to take your time over your CV – make sure it’s the best it can be. You might want to leave it for a couple of days and then come back to it with a fresh pair of eyes. Get it checked over by several people to see if they can spot anything you can’t. When you’ve been working on something for a long time it can be difficult to see ways in which it can be improved. But with CVs, it’s easy to make the mistake, but very difficult to correct the damage done…

Some of the most common CV errors are:

  1. Typing errors, and poor spelling and grammar
  2. Listing duties instead of achievements
  3. Not tailoring your CV
  4. Visually unappealing and difficult to read
  5. Too long or too short

Link to the careers page on the WHS VLE:–interview-tips

Advice from external sources:

Work Experience

We encourage students to take part in work experience and offer a week of work experience to Year 11 students in the Autumn Term.

WHS work closely with the local Business Community and are members of the local business forum Carlisle Ambassadors Group.